Shopping Experience
Buying bikes and gear that feels transparent, confident, and accurate — and now faster to find, faster to check out, and easier to shop on sale.
Finding the Right Product
From first click to product page, the shopping experience is built to help customers find what they need with clarity and confidence.
Browsing & Discovery
Products are organized the way bike inventory actually works—by category, brand, and collection. Customers find what they need without wading through irrelevant results or confusing navigation.
Search & Filtering
Filter by brand, category, discount level, or in-stock status. Sort by price, relevance, or what's new. On mobile, filters slide in with a clear count of what's active. Filters with many options include search.
Product Pages
Delivery dates are personalized to the customer's location—guests can enter a ZIP code and instantly see when items arrive. In-store availability shows stock at each location with ready-by dates.
Availability & Location
Availability is location-aware from the first visit. Customers see delivery estimates for their area, store stock levels at each location, and clear pickup-only indicators. The system remembers their preferred store.
From Cart to Confirmation
A checkout experience that handles complexity without making it feel complicated.
Cart
Add products, services, and rentals to one cart. Each item shows fulfillment method, dates, and pricing. A progress bar shows how close to free shipping.
Details
Address autocomplete speeds entry. For pickup, customers choose their store. For rentals, waivers are built in. Real-time tax calculation means no surprises.
Discounts
Automatic discounts apply without codes. Manual codes validate instantly. Promotions target specific brands or categories with clear feedback.
Confirmation
After checkout, customers see exactly what's coming, when, and from where. Multi-source orders show each item's origin and timeline.
Clear Answers
Before They Buy
Shoppers see real stock, real delivery dates, and exactly how their order will arrive, all before checkout and without creating an account. That means less overselling, less confusion, and fewer post-purchase surprises.
Real Availability
Stock on every product comes from real inventory across your stores and supplier warehouses, with low-stock badges when it’s running out.
Delivery Dates Up Front
Shoppers enter a ZIP code and see a personalized delivery date before checkout, no login required.
Store-by-Store Pickup
Customers see which of your locations has the item and keep their preferred store for next time.
Know How It Ships
Checkout and the order confirmation show what’s shipping, what’s pickup, where each item is coming from, and when to expect it.
New in the Shopping Experience
What the Spring and Summer Drops added for your shoppers — live on every Storefront today.
Checkout v2
“A checkout, reimagined.”
Streamlined and built for conversion — the new checkout guides shoppers through their purchase with the context, confidence, and tools to check out fast.
Premium Search
“Search that sells.”
A new engine under the hood — faster results, smarter relevance, and typeahead that gets shoppers to the right product in fewer keystrokes.
Flash Sales
“Big energy. Small window.”
Time-boxed sales that rotate the featured deal on an interval you set — automatically skipping anything that sells out. A reason to come back every hour.
Built-In Help Center
“Answers, before the question.”
Articles and FAQs organized the way your shoppers think — browsable and searchable from anywhere on the shop.
Explore More of Storefront
Shopping is just one part of the Storefront experience. Explore how merchandising, fulfillment, rentals, and customization extend this experience across the entire platform.
Ready to see the shopping experience in action?
Schedule a demo to explore how Storefront creates a better buying experience for your customers.