Products & Merchandising
Control how your catalog looks, feels, and sells — from supplier products to your own custom items. Organize by brand, category, or collection. Set pricing policies that scale. Manage everything from one place.
Your Catalog, Your Way
Choose from 100,000+ supplier products and add your own. Supplier and custom items live side by side in one unified catalog.
Supplier Products
Access 100,000+ products from QBP, HLC, BTI, and JBI — add what you want to your catalog. Inventory and pricing stay in sync automatically.
Custom Products
Create your own products with full variant support—SKU, UPC, dimensions, weight, and images per variant. Built bikes, exclusive items, or anything you sell.
Bulk Import
Import from CSV or directly from supplier websites. Add hundreds of products in minutes.
Organize
How You Sell
Organize products the way your customers shop—not the way suppliers organize them. Control pricing policies, visibility, and categorization at the brand level.
Brand Pricing Policies
Set MAP or MSRP pricing per brand. Control which product types display for each brand.
Category Overrides
Create your own category structure that overrides supplier assignments. Set auto-assignment rules by brand or product type—new products categorize themselves.
Collection Building
Group products into collections for promotions, featured displays, or seasonal merchandising.
Pricing That Scales
Run sales, adjust margins, and respond to market changes—across your entire catalog or specific segments. No manual repricing required.
Price Rules
Apply discounts by brand, category, or collection. Schedule start and end dates. Strikethrough pricing and 'SAVE X%' badges appear automatically.
MAP Compliance
Supplier MAP pricing is respected automatically. No manual price checking required.
Bulk Updates
Change pricing across hundreds of products at once. No spreadsheet uploads needed.
Behind the Scenes
Managing a large catalog requires the right tools. Storefront gives you control at every level—from feed management to inventory alerts.
Feed Management
Enable/disable entire supplier feeds or individual products. Track sync status and errors.
Shipping Profiles
Assign shipping rules by product or bulk by feed. Different rates for bikes vs accessories.
Inventory & Alerts
Real-time inventory from suppliers and your POS. Low stock alerts highlight what needs attention. Customers see urgency messaging like 'Only 3 left!'
Product Lifecycle
Draft products before they go live. Archive seasonally without losing data. Bulk status changes across hundreds of items.
Bulk Actions
Select multiple products for enable, disable, or category changes. Scale without clicking.
How Products Appear to Customers
Your catalog configuration translates directly to what customers see. Price rules become savings badges. Low inventory becomes urgency messaging. Variants become visual swatches.
Discount Badges
"SAVE 20%" badges appear automatically when price is below compare-at price.
Stock Urgency
"Only 3 left!" messaging creates urgency. Color-coded status shows availability.
Color Swatches
150+ colors render as visual swatches. Customers select variants with confidence.
Discount Filtering
Customers filter by discount tier—10%+, 20%+, 30%+ off—to find deals.
Explore More of Storefront
Products are just one part of the Storefront experience. See how shopping, fulfillment, rentals, and customization work together.
Ready to see your catalog in action?
Schedule a demo to explore how Storefront handles products, pricing, and merchandising at scale.