Fulfillment & Availability
Availability is one of the most important parts of the buying experience—and one of the easiest places to lose trust. Storefront keeps fulfillment accurate by reflecting how orders are actually handled behind the scenes.
Real-Time Availability
Customers see availability based on real inventory and real fulfillment rules. This reduces overselling, confusion, and post-purchase surprises by setting clear expectations upfront.
Accurate Inventory
Customers see availability based on real inventory and real fulfillment rules. This reduces overselling, confusion, and post-purchase surprises.
Multi-Source Visibility
Inventory is tracked across supplier warehouses, your retail locations, and fulfillment centers—all visible in one place.
Low Stock Indicators
When inventory runs low, customers see it. Urgency messaging and stock badges set clear expectations before purchase.
Shipping, Pickup, and
Local Delivery
Storefront supports multiple fulfillment methods without forcing one-size-fits-all logic. Products can be eligible for shipping, in-store pickup, local delivery, or a combination—depending on how the shop operates.
Shipping
Standard shipping from supplier warehouses or Masterlinq fulfillment centers. Customers see delivery estimates personalized to their location.
In-Store Pickup
Customers see 'Ready for pickup at [Store Name] by Thursday at 5 PM'—not vague estimates. Ready times account for buffer days, cutoffs, and store hours.
Local Delivery
Offer local delivery for customers in your area. Define delivery zones and set availability rules.
Ship-to-Store
Supplier products can route to your store first, then to the customer. Useful for quality checks or serving areas where direct shipping isn't available.
Smart Order Routing
Not every order ships from the same place. Storefront routes orders intelligently based on where inventory lives and how it can be fulfilled most efficiently.
Multi-Supplier Routing
Orders automatically route to QBP, HLC, BTI, or JBI based on availability and configured rules.
Location-Aware Estimates
Delivery dates are personalized based on the customer's ZIP code—guests can enter their location to see accurate timelines.
Buffer Days & Cutoffs
Each supplier has its own daily cutoff time. Buffer days can be set per supplier, brand, or product type—so 'Trek wheels need 1 extra day' is easy to configure.
Delivery Profiles &
Shipping Rules
Shipping logic is managed through flexible delivery profiles instead of rigid global rules. This allows retailers to control rates, methods, and eligibility without creating unnecessary complexity.
“Instead of one-size-fits-all shipping, each product type gets rules that match how it's actually fulfilled.”
Flexible Shipping Rules
Shipping logic is managed through delivery profiles instead of rigid global rules. Different products can have different shipping methods and rates.
Rule-Based Assignment
Assign products to profiles automatically based on brand, product type, or custom rules. No manual tagging required.
Zone-Based Rates
Define shipping zones with specific rates and delivery times. Customers see accurate costs based on their location.
Pickup-Only Rules
Set rules for products that can't ship—by brand, product type, or individual SKU. Complete bikes or oversized items automatically show 'Pickup Only' to customers.
Clear Expectations, Start to Finish
Fulfillment clarity doesn't stop at product pages. Customers know what to expect at checkout and after the order is placed.
At Checkout
Customers see exactly how their order will be fulfilled—what's shipping, what's pickup, and when to expect each item.
After Purchase
Order confirmations show where each item is coming from and estimated delivery dates. Multi-source orders show each item's origin.
Status Updates
Tracking numbers flow automatically from QBP, HLC, BTI, and JBI into order updates. Customers see real tracking info without retailers lifting a finger.
Explore More of Storefront
Fulfillment is just one part of the Storefront experience. Explore how shopping, products, rentals, and customization work together.
Ready to see fulfillment in action?
Schedule a demo to explore how Storefront handles inventory, shipping, and delivery.